We are launching a new visual identity that contains everything from the logo to new packaging hoping to connect with individuals who have an appreciation for design, culture and quality.
Our new packaging has achieved an expression that is not just eye-catching but also that feels good in your hand. With its simplicity and carefully selected colors, each bag is a reflection of both the craftsmanship involved in coffee roasting and the refinement of the true culinary product that it carries.
Artist and Illustrator Chris Arundel created a nature-inspired coffee leaves pattern representing the brand's promise of working with nature and respecting the seasons.
An easy opening system was added for convenience while a touch of sophistication is given by the copper logo.
Designer Andrea Messier Cuomo brings to life with this new packaging the story of our brand to date and we look forward to continue this journey with the same passion that brought us here.